Director Rodrigo Valdes and Wieden+Kennedy London craft a telenovela-inspired spot celebrate Kahlua's partnership with Dunkin'Actress, director/producer, and all-around legend Salma Hayek Pinault is returning to the Kahlúa spotlight, this time with a caramel swirl. Starring in the newest campaign, Kahlúa’s leading lady helps to spotlight the newly released Kahlúa Dunkin' Caramel Swirl Cream Liqueur, which isn’t Kahlúa or Dunkin’, it’s Kahlunkin’.

Directed by Rodrigo Valdes and created by Wieden + Kennedy, the new It’s Kahlunkin’ campaign is quintessentially Kahlúa: bold, playful, and just a bit extra. The telenovela-inspired spot opens with a group lounging in a living room when an enticing, creamy liquid that looks like Kahlúa is mysteriously poured. Suddenly, Salma kicks down the door, declaring the liquid is not Kahlúa. Moments later, a moustache disguise is revealed, and the pourer turns out to be someone in a Dunkin’ coffee cup costume – the drink is Kahlunkin’! But the question remains: Who. Is. In. The. Cup.?

The phrase Kahlunkin’ represents the perfect union of two icons, bringing together Kahlua’s coffee and rum with Dunkin’s Caramel Swirl flavour and real cream. As dramatically declared in the new spot, Kahlunkin’ is shorthand for what happens when two legendary sips come together to create something sensational, unexpected and just a tad nonsensical.“It was such a joy to celebrate moments of connection with Kahlúa once again, plus a wink of Dunkin’ humour along the way,” said Salma Hayek Pinault. “I think people will feel the energy and playfulness we felt while shooting.”To celebrate the official debut of Kahlunkin’, Kahlúa is teaming up with like-minded partners to spread the caramel swirl joy: