MANILA, Philippines — "Like Jennie" by Jennie Kim of the Korean girl group Blackpink was the most-watched music video premiere in 2025, according to video hosting service Vevo.The music video network looked at data from December 1, 2024 to November 30, 2025, with data for "premieres" based on viewership within 14 days of a music video's release.Vevo senior president for content, programming and marketing JP Evangelista described the service's annual insights as "a pop culture pulse check" as they show which music videos drove the most buzz and were the most culturally relevant.

"Music video viewership in 2025 reflected diverse consumer palettes, with fans increasingly watching artists from all corners of the world, spanning a variety of genres, sub-genres, and local scenes," Evangelista added.This diversity was evident in "Like Jennie" being the most-watched premiere — with 33.4 million views in 14 days since its release — and third most-watched music video overall, marking the first time K-pop entered the Vevo charts.Other music videos by Jennie from her debut solo album "Ruby" also received significant views, namely, "ExtraL" with Doechii, "Love Hangover" with Dominic Fike, and "Zen."

In another show of diversity, Hanumankind became the first Indian artist to make Vevo's Top Premieres chart with "Run It Up."Latin stars Rauw Alejandro and Romeo Santos' collaboration "Khe?" fusing multiple genres, including African kizomba and reggaetón, also made a splash.

Music videos by pop stars Lady Gaga and Sabrina Carpenter had a major effect on pop culture, with Gaga dropping "Abracadabra" and "The Dead Dance," while Sabrina released "Manchild" and "Tears.""The Dead Dance" was directed by Tim Burton to promote the second season of Netflix's "Wednesday," while "Abracadabra" premiered during the broadcast of the most recent Grammy Awards.Another Gaga music video, however, led all views — "Die With A Smile," her hit collaboration with Filipino-American artist Bruno Mars.